8 Easy to Understand SEO Strategies Even Beginner Can Do (5 - 8)

Part 5 - Off-Page Optimization

Part 6 - Myths & Misconceptions About Search Engines

Part 7 - Spam Analysis

Part 8 - Measuring & Tracking Success

Part 5 - Off-Page Optimization

Link Building Basics

• "Natural" Editorial Links
• Links that are given naturally by sites and pages that want to link to your content or company.
• Manual "Outreach" Link Building
• The SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind.
• Self-Created, Non-Editorial
• Book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value.

6 Sample of Link Building Strategies

1. Get your customers to link to you.
2. Build a company blog. Make it a valuable, informative and entertaining resource.
3. Contribute fresh material on a consistent basis.
4. "linkbait" - Create content that inspires viral sharing and natural linking.
5. Give away something for free.
6. Find directories or listings of relevant resource.

Global Popularity

• To earn trust and authority with the engines, you'll need the help of other link partners. The more popular, the better.

Local/Topic-Specific Popularity

• If your website sells dog houses, earning links from the Society of Dog Breeders matters much more than earning links from an off-topic, roller skating site.

Anchor Text

 

TrustRank

• Earning links from highly trusted domains can result in a significant boost to this scoring metric.

Link Neighborhood

• It's wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from.

Freshness

• "FreshRank," search engines use the freshness signals of links to judge current popularity and relevance.
• http://moz.com/blog/google-fresh-factor

Social Sharing

• Content shared through social services such as Facebook, Twitter and Google+

Paid ads

• Google and Bing seek to discount the influence of paid links on their search results.

Part 6 - Myths & Misconceptions About Search Engines

• Search Engine Submission
• Meta Tags
• It is true that other tags, namely the title tag (not stictly a meta tag, but often grouped with them) and meta description tag (covered previously in this guide), are of critical importance to SEO best practices.
• Keyword Stuffing & Density
• Just don't spam in non-sense way

Part 7 - Spam Analysis

Page Level Spam Analysis

• Manipulative Linking
• Link schemes, including "link farms" and "link networks"
• Low quality directory links

Domain Level Spam Analysis

• Trustworthiness
• Many SEOs have commented on the "double standards" that exist for judging "big brand" and high importance sites vs. newer, independent sites.
• Content Value
• They measure when users click on a result, quickly hit the "back" button on their browser, and try another result. This indicates that the result they served didn't meet the user's query.

Getting Penalties Lifted

• Register your site with the engine's Webmaster Tools service (Google's and Bing's).
• Remove/fix everything you can. Get it off before you submit your request.
• Make sure to thoroughly review the data in your Webmaster Tools accounts.
• Send your re-consideration/re-inclusion request through the engine's Webmaster Tools service.
• Get ready to wait.
• Regularly participate in search industry conferences (SMX, SES, Pubcon, etc.) to meet engineers directly.

 

Part 8 - Measuring & Tracking Success

Recommended Metrics to Track

• Direct Navigation
• Referral Traffic
• Search Traffic

Uncover Strategic Value

• Frequently notice that on-page optimization tactics like better keyword inclusion and targeting has more benefit with Bing & Yahoo! than Google, while gaining specific anchor text links from a large number of domains has a more positive impact on Google than the others.
• Seeing keywords that continually send visitors who convert and increasing focus on both rankings and improving the landing pages that visitors reach.

Falling

• You're under a penalty at that engine for violating search quality or terms of service guidelines.
• You've accidentally blocked access to that search engine's crawler.
• That engine has changed their ranking algorithm in a fashion that no longer favors your site.