Consumer Psychology Study with Statistics Tells You How to Improve E-Commerce Checkout

It's an endless journey to optimize the site. We know the game and we take countless A/B tests whenever we sense the way right. Let's take a look for what statistics tells us.

Consumer Psychology & E-Commerce Checkout [infographic] Takeaways

Site Speed

57% visitors do not wait more than 3s of page loading time. 80% of them will never come back.

Product Page Design

Offering multiple product views and other alternative images lead to 58% more web sales.

Video

31% purchase was influenced by the video. 50% of customers have more confidence in product after watching an online video.

Abandonment

Checkout abandon rate is 67.4%. Major reasons are (41%)hidden charges at the checkout and (29%)having to register before bying.

Coupon

57% consumers would not have bought the item(s) if they had not received the coupon discount.

Shipping Cost

53% consumers switch online retailer due to low-cost shipping . 44% consumers drop off the cart due to high shipping cost.

Payment and Security

More than 80% of consumers feel safer seeing trustworthy card logos prominently displayed within an online store.

Source: vouchercloud