Unbeatable Headlines Formula for SEO

Headlines take a vital role ever in the era of information explosion. 80% of your readers will read nothing but your headline. A perfect headline not only be keyword rich for SEO purposes, but also engaging to your readers so they read your entire content and share.

Stop Guessing Your Brand Awareness Without Measurement

We rarely talk about branding in SEM. We know that it's not that efficient to do coverage by keyword search. Lots of backfire thanks to the quality score system.
However it doesn't mean that we are unable to measure the brand awareness by monitoring the search trend of brand and non-brand keywords. The topic has been brought up lately, being a popular measurement with easy setup in GA.