What Quality Score Should Brand Term Deserve? (Part 2 Analysis)

This post is simply the follow up post of What's the Effectiveness of Pushing Quality Score? (Non-Brand Term Analysis) and the primary objective of creating these graphs -

"I want to find the range of brand terms Quality Score and how do they behave in most of the case."

SCOPE OF ANALYSIS

• 7 accounts of well known companies
• Half year data
• More than 450 Brand Keywords
• Impr/Kw is the total impression of keyword of the QS divided by the total number of keyword of that QS
• Click/Kw is the total click of keyword of the QS divided by the total number of keyword of that QS

The purpose of "by keyword" is to show the ability of a single keyword if it reaches certain QS or position.

Analyze by QS

What's the Effectiveness of Pushing Quality Score? (Non-Brand Term Analysis)

Quality Score, Impressions, Clicks, CPC, Position(Rank), CTR - You already knew the correlations, formulas and theories. Talk to client about them everyday, manipulating them to get what you want but do the golden rules work the same for brand term and non-brand term?



SCOPE OF ANALYSIS

• 7 accounts of well known companies
• Half year data
• More than 8000 Non-Brand Keywords
• Impr/Kw is the total impression of keyword of the QS divided by the total number of keyword of that QS
• Click/Kw is the total click of keyword of the QS divided by the total number of keyword of that QS

The purpose of "by keyword" is to show the ability of a single keyword if it reaches certain QS or position.

Every time I create analysis, there is hypothesis behind which I want to prove.
I want to know the effectiveness of pushing quality score. A more qualified showing of increment and impact, also if it varies according to different nature of keywords. This post is Non-Brand Term Analysis.

Let the graphs tell.

Analyze by QS